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Elon Musk starts a "new war", now with the Apple company

Elon Musk starts a "new war", now with the Apple company

Elon Musk accused Apple of threatening to block Twitter from the App Store, without saying why, in a series of posts that also said the iPhone maker had banned advertising on the social media platform. The billionaire CEO of Twitter and Tesla said Apple was pressuring Twitter over content moderation requirements.

The move, unconfirmed by Apple, would not come as a surprise as the company has strictly enforced its rules and previously removed apps such as Gab and Parler. Parler, which is widely used by conservatives, was reinstated by Apple in 2021 after the app updated its content and moderation practices, the companies said at the time. 

"Apple has mostly banned advertising on Twitter. Do they hate free speech in America?” said Musk, who bought Twitter for $44 billion last month. He later tagged Apple CEO Tim Cook's Twitter account in another post, asking "What's going on here?". The world's most valuable firm spent about $131,600 on Twitter ads between Nov. 10 and 16, $220,800 between Oct. 16 and Oct. 22, a week before Musk closed the deal with Twitter, according to ad measurement firm Pathmatics. 

In the first quarter of 2022, Apple was the top advertiser on Twitter, spending $48 million and accounting for more than 4% of total revenue for the period, the Washington Post reported, citing an internal document. on Twitter. Among the list of complaints posted by Musk on Twitter was the up to 30% fee that Apple charges software developers for in-app purchases. Musk posted a meme in which he was willing to "go to war" against Apple just to avoid paying the commission. 

The fee has drawn criticism and lawsuits from companies such as Epic Games, the maker of Fortnite, and many others. Companies such as General Mills and luxury carmaker Audi of America have banned or discontinued advertising on Twitter since its acquisition by Musk, and Musk said earlier this month that the company had seen a "massive decline" of income. Advertising sales account for about 90% of Twitter's revenue. 

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