Flash News

Barcelona under investigation by UEFA, accused of 'buying' referees

He hit the operator and broke the journalist's cell phone, the 50-year-old man in Fier was put in handcuffs

"I had one left, I removed them all", how drug is sold in schools and bars in Tirana

Corruption in the port of Vlora, AMP sends three police officers to the prosecutor's office

The last minutes in the Parliament, Belind Këlliçi and Luciano Boçi hand over the mandate of the deputy today

POLITIKOFF

"The apple fruit of creation", what is hidden behind the name and logo of Apple

Politiko 2023-02-01 17:08:34

"The apple fruit of creation", what is hidden behind the name and logo

The Apple brand is globally recognized and has had several inspirations. For example, the original Apple logo depicted Sir Isaac Newton. Newton was a famous English physicist who told the story of the formation of the theory of gravity after seeing an apple fall from a tree. Apple founder Steve Jobs first chose the name Apple for the company after visiting an orchard while on a 'fruit diet'. He told journalist Walter Isaacson that he thought it 'looked fun, lively and not intimidating'.

"The apple fruit of creation", what is hidden behind the name and logo

Speaking during a 1981 press conference, Jobs said:

"I love apples and I love to eat them. But the main idea of Apple is to bring simplicity to the public, in the most sophisticated way and that's it, nothing else. The fruit of creation. Apple. It was simple, but strong. "

There are many theories about the Apple logo. One is that it is associated with Isaac Newton and that he is the one who 'inspired the bitten apple' from the logo. Others think it may be related to the British mathematician and codebreaker Alan Turing. Turing worked for the Allied war effort, breaking the German Enigma code to decipher Nazi communications. Turing was convicted of gross indecency for his relationship with another man at a time when homosexuality was illegal in Britain. He was found dead in 1954, aged 41, from cyanide poisoning with his body lying next to a half-eaten apple. Some believe that the Apple logo was inspired by Turing, who is hailed as the founder of computer science. The logo was actually inspired by Sir Isaac Newton.

"The apple fruit of creation", what is hidden behind the name and logo

And the first version of the logo that was created by Apple co-founder Ron Wayne depicted Newton sitting under a tree. However, it was soon replaced by the Apple logo we know today, albeit covered in a rainbow pattern. Rob Janoff, who designed the logo, said it was designed with a bite so it wouldn't be confused with a cherry.

"The apple fruit of creation", what is hidden behind the name and logo

The rainbow color scheme was chosen to "humanize" the company, at the request of Apple founder Steve Jobs. It had nothing to do with Alan Turing and any depiction of Isaac Newton has since been abandoned by Apple. The rainbow color scheme was finally dropped in 1999, followed by the water and then glass logos. And the current logo is now generally either white or black.