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POLITIKOFF

For the first time, Mattel brings a Barbie doll with Down syndrome

Politiko 2023-04-26 15:55:34

For the first time, Mattel brings a Barbie doll with Down syndrome

For the first time, Barbie is releasing a doll with Down syndrome in an effort to help more children find a toy that represents them. Mattel executives have stated that they wanted to release the doll "to enable all children to see themselves in Barbie". They partnered with the 'National Down Syndrome Society' (NDSS) in the US to bring the product to market.

The move was welcomed by charities, with Carol Boys, chief executive of the Down Syndrome Society UK, declaring: "Children in our community will be able to play with a doll that represents them."

For the first time, Mattel brings a Barbie doll with Down syndrome

Ellie Goldstein, a British model with Down syndrome who has appeared in a campaign featuring the new Barbie, said she was "very happy" to see the new doll. " Diversity is important to me as people need to see more people like me out there in the world and not hide." she said.

Mattel said it also consulted with medical professionals to inform the design process, introducing a new face and body sculpt to be more illustrative of children with Down syndrome, including a shorter frame and a bust. longer.

For the first time, Mattel brings a Barbie doll with Down syndrome

Led by the NDSS, the pink doll brood has three copies of the 21st chromosome, which is the genetic material that causes the characteristics associated with Down syndrome. The arrows in the verses represent "Fate" for people who have someone with Down syndrome in their lives. The doll is part of the 'Barbie Fashionistas' line, which launched in 2022. It also features a Barbie with a prosthetic leg, a Barbie who uses a wheelchair, and male dolls that are thinner and less muscular.

Mattel has described the collection as "its most diverse and comprehensive line of dolls yet, offering a variety of skin tones, eye colors, hair colors and textures, body types, disabilities and fashions, to inspire even more".

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