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POLITIKOFF

Pharrell Williams and Lorraine Schwartz team up to sell jewelry worn by celebrities

Politiko 2023-03-27 15:49:33

Pharrell Williams and Lorraine Schwartz team up to sell jewelry worn by

Beyonce, Kim Kardashian, Blake Lively. These are just a few of the names that Lorraine Schwartz brings out as she points out the fine jewelry items held in a row of glass cases. A third-generation diamond dealer and jewelry designer, Schwartz is known for her collaborations with A-list celebrities. Her creations have dazzled on red carpets, from the Oscars to the Met Gala, and have been part of popular pop culture icon, she was behind the titanium glove worn by Beyoncé in her "Single Ladies" music video. This month, some of Schwartz's pieces have been revealed alongside rare, inexpensive stones in a private sale by Joopiter, the digital auction platform launched last year by the American musician and designer and now Louis Vuitton men's creative director. ,

"But he (Williams) explained to me that when you're creative, whether it's him with music or me with jewelry, you have to share your designs with the world."

While the jeweler will not disclose the estimated value of the approximately 100 items it has made available, Schwartz said the objects range from $30,000 to millions. About a quarter of them were previously worn by celebrities. Schwartz is also offering emerald pieces that are similar to the earrings worn by Angelina Jolie at the 2009 Oscars.

"I talked to (Jolie) about having a real moment. We changed people's perceptions; we made it a popular color. Everyone started doing similar looks."

Joopiter's sale features several items Williams co-designed with Schwartz, including two heart-shaped rings and a necklace. Williams stated:

"There's not enough respect or appreciation for creators and inventors. It's really crazy to me because everything in this room that isn't organic is created by somebody's epiphany, everything. The camera, the clothes, the phones, the shoes, the lights, the art, creativity, ornamentation. These were all somebody's epiphanies or shared epiphanies, and we have to return to that. That is, to me, the most immediate responsibility to the human race, now. We have to return the honor."

In the same spirit, Williams' Joopiter uses archival images and video content to tell the stories of the rare cultural artifacts the platform offers. Its inaugural auction, titled "Son of a Pharaoh," featured items from Williams' personal collection and reached a total of $5.25 million. During a conversation with Schwartz hosted by HSBC and Swire Properties, Williams said holding Joopiter's second sale in Hong Kong, one of the world's wealthiest luxury markets, was an important move for the new auction house. .

"This is where things happen. This is where some of the biggest transactions happen, across all industries. So if we want to be front and center, this is the platform."