
Flash News
Together we can: Vodafone brand new positioning, symbol of the power that comes from combining technology with human ambition

This weekend, in the campaign to launch the company's new slogan worldwide, Vodafone highlights what the human soul can achieve if intertwined with technology. Vodafone will make public the new slogan, "Together We Can" ("Together We Can") to convey the new philosophy of market positioning, accompanied by a 12-month advertising strategy on television, print, and online, the strategy of which reflects Vodafone's unwavering belief that the partnership between technology and society can build a better future.
"The slogan 'Together We Can' emphasizes 'We', but also how cooperation between the human spirit and innovation can achieve great things," says Ales Froment-Curtil, Commercial Director of Vodafone Group. "Experience during these 12 months of the COVID-19 crisis has highlighted more than ever the vital role of interconnection and technology so that society, businesses, and government do not lose touch with each other. As a goal-driven company, Vodafone believes that technology can improve our lives, and this new position takes to another level the philosophy that thanks to technology we can create a better, more inclusive, and sustainable future.
Vodafone's new position is based on the results of customer surveys conducted by the company itself, surveys that found that technology plays a profoundly transformative role in the lives of each of us. The results showed how technology has evolved from something that simply forgave people's emotions on a personal level, to something that plays a more meaningful role in the world, to bring about a radical change in issues like sustainability and social development. For example, over the past year, sustainability gained more importance as consumers gave more weight to the selection of favorite companies and brands, with eight in ten consumers proving that sustainability was key to them. In the coming months, Vodafone's message "Together we Can" (Together We Can),
The "Together We Can" campaign will start on April 2 with the TV spot "Unstoppable Girl", where a girl asks questions about the world around her, about the role that technology plays in curing diseases, climate change, and digital inclusion. The ad, which will be accompanied by a series of press releases and digital activations, will focus on Vodafone's critical role in answering questions about the extent of the 5G gigabit network, internet access in the deepest parts of the world. , the role of the DreamLab application in the fight against cancer and COVID-19, etc.
The campaign will present the new identity of the Vodafone brand, with the symbolic logo and the historical red color.
The campaign will cover 30 countries around the world, such as Germany, Spain, the United Kingdom, Italy, Romania, Greece, Ireland, Hungary, Albania, the Netherlands (via Vodafone-Ziggo), Portugal, the Czech Republic, Turkey, Australia, Africa and South, Ghana, Democratic Republic of Congo, Tanzania, Lesotho, and Mozambique, but also in countries with Vodafone partner markets, such as Qatar and New Zealand.
The creative aspect of the "Together We Can" campaign has been covered by the London-based New Commercial Arts agency and directed by Tom Green, the director of the most successful television series, who has won several awards in the UK. like Misfits and Blackout. The design of the brand new identity has been managed by Superunion, while Carat has taken over the purchase of media space.
For more information visit www.vodafone.al
Latest news




Bomb alert in a hotel in Tirana, what the police discovered
2025-05-30 22:05:17
The myth of 'eight hours of sleep' is debunked, here's what you need to consider
2025-05-30 22:01:55

For 7 million Lek maintenance pension, the bailiff seizes his house
2025-05-30 21:42:00



Video/ Bomb alarm in the parking lot of a hotel in Tirana, the police react
2025-05-30 20:59:35
Shots fired in Durres, one injured
2025-05-30 20:50:12
Bomb alert in the parking lot of a hotel in Tirana!
2025-05-30 20:25:46



"You know who buys votes", DP official publishes video: A witness ready for SPAK
2025-05-30 19:35:50

Kurti meets with members of the US Congressional staff
2025-05-30 18:59:14
The car is engulfed in flames on the Tirana-Durrës highway, what is suspected
2025-05-30 18:44:32







May 11/ "Bulgarian train" in Peqin, Celibashi responds to the DP
2025-05-30 16:39:25
He injured his compatriot in Podgorica, the young Albanian is arrested
2025-05-30 16:30:58
May 11th Elections, Mediu: The Electoral System Was Unacceptable
2025-05-30 16:15:04
Accident in Italy, two young Albanians lose their lives
2025-05-30 16:01:05
Get ready for the beach, high temperatures are expected on weekends
2025-05-30 15:49:07


Putin ignores Trump's warnings/Russia attacks Ukraine again with drones
2025-05-30 15:10:53

Macron: France may toughen stance on Israel if Gaza aid blockade continues
2025-05-30 14:41:14
Topalli ironizes the result in Fier: Albania in the 'club of autocrats'
2025-05-30 14:29:19
Bebe Rexha tops Billboard's list of the most streamed songs of the century
2025-05-30 14:14:52
40-year-old man injured in a chrome mine in Bulqiza
2025-05-30 13:59:30
KAS reviews DP's request for the invalidity of the elections in Dibër District
2025-05-30 13:48:08
Applications open for the "Teachers for Albania" 2025 program
2025-05-30 13:30:59

DP demands repeat elections for Kukës, KAS postpones review of appeal
2025-05-30 13:04:58

DP candidates demand recount/ Berisha: We are not blocking anyone
2025-05-30 12:41:08
Accused by Russia of supplying weapons to Ukraine, Serbia warns of investigation
2025-05-30 12:33:13

Official/ Massimiliano Allegri is the new coach of Milan
2025-05-30 12:18:45

Former CIA chief reveals the European country Putin will attack next
2025-05-30 12:01:06
"We are a hybrid dictatorship", Goxhaj: PS is a cover for crime and power
2025-05-30 12:00:51
The hearing in the Special Court for the "Metamorphosis" file is postponed again
2025-05-30 11:39:05
Haxhiu: Albania facing a demographic catastrophe
2025-05-30 11:33:39
Child poisoning in Gramsh, AKU: Caused by eggs contaminated with salmonella
2025-05-30 11:19:54
1000 cannabis seedlings in Libofshë, Fier, cultivator arrested
2025-05-30 11:10:12

TENT network, Albania is stuck in the millions allocated for infrastructure
2025-05-30 10:42:42
Vučić accuses the West of "being silent about the events in Kosovo"
2025-05-30 10:32:37
Five early signs that indicate you suffer from high blood pressure
2025-05-30 10:21:42

Young man fatally crashes into elderly man with car in Divjaka
2025-05-30 09:58:19

Germans save a lot, but why?
2025-05-30 09:30:13
What are the two most downloaded applications by Albanians during May 2025?
2025-05-30 09:18:28

Foreign exchange, May 30, 2025
2025-05-30 08:58:00
Si ta dalloni një narcisist që në takimin e parë edhe pa shkëmbyer asnjë fjalë?
2025-05-30 08:48:04
Ilir Alimehmeti appeals to the KAS the results of the elections in Tirana
2025-05-30 08:38:15

Horoscope, star forecast for today
2025-05-30 08:08:45
Sunny and partly cloudy, temperatures reaching up to 29 degrees during the day
2025-05-30 07:56:04
Morning Post/ In 2 lines: What mattered yesterday in Albania
2025-05-30 07:45:56
How will we escape the regime? Lubonja: Berisha is no longer to blame
2025-05-29 22:57:17



BIRN: Billions missing in economic growth
2025-05-29 22:14:22

Judge's brother bribed prosecutor, worked with gangs, and returned to work
2025-05-29 21:40:15
From Shijak to Lushnje, Berisha shows the armed gangs that helped the SP
2025-05-29 21:29:19


Berisha: Why did Rama hand over the Port of Durres to the Troplini cartel?
2025-05-29 21:08:01
Bylykbashi: This electoral system should have disappeared in 2020, it's not 2008
2025-05-29 20:47:04

KAS decides to open a box in a VC in Vlora
2025-05-29 20:36:19
Vokshi from the CDI Assembly: Europe must react to the electoral farce of May 11
2025-05-29 20:21:22


4 cars collide in Fier, two people injured
2025-05-29 19:10:12

Lawyer shocked: A sniper was paid by Albania to eliminate Prime Minister Kurti
2025-05-29 18:53:46



Netanyahu accepts US Gaza ceasefire plan, Hamas 'disappointed'
2025-05-29 17:53:48

