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A unique summer season, full of rhythm and rewards for Credins bank customers!

Politiko 2025-07-03 12:12:20

 

Albania today is not only a beautiful tourist attraction, but recently on international travel maps, it is increasingly recognized for the European energy of its cities. Artistic, cultural, historical, social traditions, etc., have been shaped with a new approach, adapting more and more to modern digital trends every year.

A unique summer season, full of rhythm and rewards for Credins bank customers!

In this context, the largest summer project of the year, #Paywithcard, was also realized, between the two brands Credins bank and the global leader Mastercard, bringing a unique experience. With a special strategy that connects the individual, innovation and real benefit, #Paywithcard was a campaign project, the purpose of which was not only to reward loyal customers, through various mechanisms such as giveaways, etc., but of a philosophy that goes beyond simple awareness, that of making card payments. It was an educational concept of a new lifestyle, indispensable for modern times, a clear and ambitious vision that aims to create a sustainable and reliable partnership, with long-term benefits between the client and the digital financial system. In this regard, the realization of this project brought a wave of energy, innovation and inclusiveness, thus once again placing Credins bank, in strategic partnership with Mastercard, at the epicenter of the most important cultural events and digital banking services in Albania. This was a special year, going beyond the level of a simple reward campaign. It was an association of concepts and values ​​on strengthening the brand's reputation, approaching existing and new clients with Credins bank, as one of the leading and innovative players in the Albanian banking market. For the first time, Credins collaborated with prestigious event agencies, which brought the most prominent international artists, thus bringing a new standard both in the conceptual aspect of communication and in business.

A unique summer season, full of rhythm and rewards for Credins bank customers!

Through a prestigious calendar of musical events that attracted local and international attention, Credins bank & Mastercard successfully implemented the cashback reward scheme for customers who used the Credins Mastercard card. This mechanism came as a concrete example of how financial products can become part of the daily life of every customer in a way that is both simple and attractive. A spectacular musical experience that started with the famous international DJ Mahmut Orhan, who lit up Skanderbeg Square with his multidimensional performance. Adam Port &Me turned Tirana into a cosmopolitan scene that lasted until the early hours of the morning. UNUM Festival, for several days, brought together world-famous DJs such as Black Coffee, Damian Lazarus, etc., on the beautiful Albanian coast. Eagle Bit Festival, would bring back the fiery musical emotions through famous international and local names such as Dimitri Vegas & Like Mike, Elvana Gjata, Ledri Vula, Ylli Limani, DJ Hugel, once again transforming Tirana into the most beloved metropolis for foreign tourists. Beyond the mixed adventures of musical events, Credins bank & Mastercard brought the concept of artistic and interactive zones dedicated to the general public, where everyone could benefit from various gifts, personalized benefits in digital banking services in real time, etc. Another strategic concept was the use of communication channels, through which a modern and interactive communication dedicated to the audience was selected. Interactive games, giveaways and the inclusion of the most famous influencers in the country on social networks, brought a new dynamic and authentic spirit to Credins bank's marketing strategy. At a time when the biggest challenge for every brand/corporation is to remain relevant in the lives of every customer, today Credins Bank has proven to be a successful business model, combining the desires and needs of customers in line with the best international business models, to always offer the best banking services and products.

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