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ChatGPT ushered in a new era in search, but Microsoft may 'destroy' it

Politiko 2023-03-28 19:40:05

ChatGPT ushered in a new era in search, but Microsoft may 'destroy' it

Google is typically blamed for the lack of competition in web search. The US government is even suing to block the company from using alleged monopolistic tactics, such as making itself the default search engine in widely used software like Android, Chrome and Safari. But some new search engines trying to woo users with privacy protections or ad-free searches say their latest challenge isn't coming from Google. Instead, it is Microsoft and its Bing search engine that are causing their deterioration.

ChatGPT ushered in a new era in search, but Microsoft may 'destroy' it

Search startups have long relied on licensing search results from Bing, taking over a web indexing operation larger than a small company could easily handle and adding their own features and ways to analyze queries. But Microsoft's rollout of a Bing search chatbot based on the technology underlying OpenAI's ChatGPT has fueled concerns that Microsoft is unfairly squeezing its customers' search data as it launches a renewed effort to bite more much market share from Google.

ChatGPT ushered in a new era in search, but Microsoft may 'destroy' it

Një javë pasi hapi bisedën Bing në shkurt, Microsoft njoftoi se tarifat e tij standarde për të dhënat e kërkimit do të rriteshin deri në 10 herë duke filluar nga maji. Kompania shtoi gjithashtu një rregull të ri me efekt të menjëhershëm që startup-et thonë se në mënyrë efektive i bllokon ata të konkurrojnë me Bing chat ose chatbot rival të Google, Bard. Ky rregull vendos çmime shumë më të larta potencialisht 28 herë më shumë se tarifat e mëparshme të Microsoft-it për çdo klient që ofron rezultate të Bing për përdoruesit në një faqe që ka gjithashtu përmbajtje nga modele të mëdha gjuhësore (LLM), teknologjia që qëndron pas ChatGPT dhe bisedës së Bing. Një startup që lançoi chatbotin e tij të kërkimit me fuqi LLM do të paguante deri në 200 dollarë për 1000 pyetje Bing, krahasuar me 7 dollarë më parë, ose 25 dollarë sipas çmimit të ri që hyn në fuqi në maj.

ChatGPT ushered in a new era in search, but Microsoft may 'destroy' it

Microsoft spokeswoman Caitlin Roulston says the price increases reflect increased investment to improve Bing in ways that also benefit the companies that rely on its results. The recent use of LLMs to help rank results has improved the quality of research more than any previous improvement in the past 20 years. Roulston says:

"We are in early discussions with partners to explore additional opportunities and look forward to continuing to foster a healthy online ecosystem."

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