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OP-ED

When Propaganda Wears a Digital Face: Rama’s AI Experiment

Politiko 2025-09-12 10:36:24
When Propaganda Wears a Digital Face: Rama’s AI Experiment

Alfred Lela

Some see the new minister, Diella AI, as an absolute novelty and a sign that Edi Rama’s creativity knows no limits. I have the opposite impression—that the invention of the world’s first virtual cabinet member is a sign of incapacity to reform, to work, and to govern.

First, it is worth laying out why Diella was created, or why she is needed. In Rama’s formulation: to speed up work and to stop corruption. At this point, we need to juxtapose two Edi Ramas: the one in opposition and the one in power today. Back then, he used to say that corruption is made by the system, not the individual, and by “system” he rightly meant the political will to restrict or permit corruption.

What has changed in Rama after 12 years in power that makes him think corruption comes from the individual and not the system, and that the first must be replaced with a virtual “person,” still part of a techno-political system?

Nothing has changed—the principles are the same, and so are the people. What seems to have changed is that Rama has “discovered” (suddenly?!) that corruption is an effective way to gain, maintain, and concentrate power.

Thus, presenting Diella as an innovation is a new trap for an old habit. At most, the only thing the lone “gege” in Rama’s government can do is to detect a break, a mistake in the paperwork—procedural, impersonal, or technical violations—but not violations of a “personal” or “systemic” kind, such as an act of corruption.

Rama knows this, and Diella is nothing more than a PR stunt, an attempt to grab attention.

Even as a technological fact in itself, Diella should frighten us. Not because of what she is—no more than a pop-folk Albanian girl who has caught the train to Prizren—but because of the deeply negative record of the “Rama government” in high technology over the past decade.

The scandal with the TIMS system, the so-called “Iranian” hack of e-Albania, the leaking of personal data that was handed over to patronage operatives to control electoral flows and voter intentions—these are clear evidence of this spectacular failure in technology.

To conclude, borrowing the popular expression that “the sun cannot be covered with a sieve,” in this case, it can be said that Diella cannot cover the sieve full of holes that is the record of Rama and his socialist government.

She is a propaganda diversion, not a technological creativity.

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