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POLITIKOFF

Johnny Depp signs the biggest deal ever with Dior, worth over $20 million

Politiko 2023-05-13 20:28:22

Johnny Depp signs the biggest deal ever with Dior, worth over $20 million

Dior is further strengthening its relationship with Johnny Depp. The French luxury fashion house and cosmetics giant, which stood by the star even as he faced the challenges of his legal battle with ex-wife Amber Heard, has signed Depp to a stunning deal, marking the most great perfume for men. Sources peg the three-year deal at more than $20 million, which eclipses Robert Pattinson's $12 million deal to serve as the spokesperson for Dior Homme's $7 million pact and Brad Pitt's to promote Chanel No. 5'. A source familiar with the perfume industry says that most celebrities with perfume deals make around $2-4 million a year such as Chris Pine,

Johnny Depp signs the biggest deal ever with Dior, worth over $20 million

Since 2015, the Pirates of the Caribbean star has served as the face of Dior Sauvage, with an advertising campaign that relied on his image as a wild rocker. The company faced pressure to drop Depp after a UK court ruled against him in his 2020 defamation suit against The Sun for describing him as a "rapist" in relation to Heard. But Depp's image and marketability improved dramatically last year after he won a closely watched defamation trial against Heard, and sales of Dior Sauvage soared, with Bernard Arnault, CEO of the parent company Dior, LVMH, citing "Johnny Depp's image" as one of the main reasons why the perfume had been "a tremendous success".

Depp's new deal with Dior coincides with a high-profile appearance for him at the upcoming Cannes Film Festival, where he will be on hand for the world premiere of Maïwenn's historical drama Jeanne du Barry, in which he plays King Louis XV on May 16. He is expected to attend a Dior dinner on May 17 before heading to London the following day for a Jeff Beck tribute, where he will perform alongside Eric Clapton and Rod Stewart. Dior's lucrative pact, which was negotiated by Depp's representatives at Range Media, could help pave the way for the actor's return to films from major studios, which had been reluctant to work with him before the Virginia court ruling.

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