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Don't fall prey! 6 tactics supermarkets use on consumers

Don't fall prey! 6 tactics supermarkets use on consumers

A “quick” visit to the supermarket often ends with a full cart, and that’s no accident. Experts say supermarkets use well-thought-out tactics to influence how consumers spend, often without even realizing it.

From deep discount offers, to products placed at eye level or temptations near the checkout, every detail is designed to encourage impulsive purchases. According to specialists, even large shopping carts create the illusion that you have bought little, while shopping when you are hungry significantly increases the likelihood of unnecessary spending.

Experts advise that consumers always check the unit price, not be tempted by offers alone, use shopping lists, and avoid the supermarket when they are hungry.

Another common trick is to place the most expensive products on the most visible shelves, while placing the more economical alternatives higher up or lower down. For this reason, it is advisable to check all the shelves before making a purchasing decision.

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