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POLITIKOFF

Gucci shoes are still a coveted status symbol after 70 years

Politiko 2023-06-13 09:11:00

Gucci shoes are still a coveted status symbol after 70 years

What do the late former US president George HW Bush, 60s muse Jane Birkin and rapper Wiz Khalifa have in common? Despite their very different personal styles and professions, they've all been seen in a pair of Gucci loafers. This year marks the 70th anniversary of the distinctive shoe, distinctive for its metallic flourishes, which has become a part of fashion history – so popular that a pair entered the permanent collection of the Metropolitan Museum of Art in 1984 In mid-June, coinciding with the menswear shows at Milan Fashion Week, Gucci will host an exhibition celebrating the heritage of its iconic brand.

Gucci shoes are still a coveted status symbol after 70 years

Since its inception in 1953, the shoe has been worn in the White House (Bush, 1974), the catwalks of Cannes (Birkin, 1969) and even on red carpets (Wiz wore a pair to the Golden Globe Awards in 2016). Other notable users include "The Godfather" director Francis Ford Coppola, Sophia Loren, Monegasque royal Charlotte Casiraghi, Madonna (who donned a version of the platform to receive her MTV VMA award for Best Female Video in 1995) , Jodie Foster, Brad Pitt during a scene. in 1999's "Fight Club" and most recently, actress Zoe Kravitz and model Gigi Hadid.

Gucci shoes are still a coveted status symbol after 70 years

But how did this simple slide become such a coveted fashion item?

Në fund të viteve 1890, Guccio Gucci, themeluesi i shtëpisë italiane të modës, filloi karrierën e tij si portier bagazhesh në hotelin The Savoy në Londër. Këtu, Gucci ishte në gjendje të vëzhgonte nga afër nivelet e larta të shoqërisë. Ishte dritarja e tij në jetën e elitës ndërkombëtare: një pamje e paçmuar e asaj që ata vlerësonin dhe ishin të gatshëm të shpenzonin para. Gucci u mahnit nga stili i jetesës dhe hobi i aristokratëve, artistëve dhe të ftuarve të tjerë të pasur që qëndronin në The Savoy – marka e tij më vonë do të merrte një estetikë të dallueshme kuajsh.

Gucci shoes are still a coveted status symbol after 70 years

In 1906, he opened a small leather goods store in Florence, Italy, and soon began making travel trunks and other pieces that defined the brand's legacy. (The label still sells a faithfully reworked version of its bamboo top-handle bag, created in 1947.) Gucci died in 1953, just weeks after sons Aldo, Rodolfo and Vasco opened the brand's first flagship store in New York. That same year, inspired by his father's beloved equine motifs, Aldo created horse packs in hopes of attracting the same clientele Guccio had encountered at The Savoy.

Gucci shoes are still a coveted status symbol after 70 years

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