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"Hugo Boss" is one of the most famous companies in the fashion industry in the world with dizzying profits and international prestige. It has its origins in the small town of Metzingen, the city where its founder, Hugo Ferdinand Boss, comes from. The history of this fashion house dates back to 1923, but first we will make a description of the creator of this firm.
Hugo Ferdinand Boss was born on July 8, 1885, in Metzingen, Germany (then the German Empire). He served in the army from 1903 to 1905. His parents, Heinrich Boss and Louise Boss, owned a small clothing store, which Hugo inherited in 1908. He served in World War I (1914-1918) as a German army officer. In 1923, Hugo founded his own clothing company, together with 2 other partners, and opened the factory in 1924 in Metzingen. Initially, the company produced shirts and jackets, followed by workers' clothing, sportswear and raincoats. In its infancy, this company had about 30 employees.
Its first years were relatively fruitful, but the economic crisis of the late 20s that affected the world, known as the "Great Depression" (1929-1933), hit hard this company that was on the verge of bankruptcy. A combination of political convictions and financial pragmatism led Hugo to embrace the rise of the Nazi party to power. In 1931, he joined the Nazi party, in 1936 the "Labor Front", the "National Socialist People's Welfare" in 1941 and other organizations. The growth curve continued until 1940, after which it declined. After joining these organizations, the company's sales increased from 38,260 marks to over 3,300,000 marks in 1941. Hugo Boss was not limited to the production of military uniforms and clothing for workers. However,
Biznesi po haste vështirësi të gjente punonjës. Me ardhjen e "Luftës së Dytë Botërore", kërkesa për uniforma u rrit. Numri i punonjësve u rrallua tepër për shkak se kërkonin punë në industri të tjera, me pagesa më të larta. Kjo solli shfrytëzimin e të burgosurve të luftës si krah pune në prill të 1940-ës. 40 prej tyre ishin francezë që punuan për rreth një vit. Pjesa dërrmuese ishin polakë (mbi 100) që i sillnin nga qyteti Bielsko i Polonisë, qytet i njohur për industrinë tekstile.

Hugo Boss prodhoi uniforma për Wehrmacht-in, SA, SS, për Hitler Youth-in (Rinia Hitleriane) dhe për organizata të tjera.
Pas luftës, vala e denazifikimit çoi në gjykimin e Hugo Boss-it, ku iu hoq e drejta e votës, e drejta për të drejtuar një biznes dhe e gjobitën me 100 000 marka. Hugo e apeloi këtë vendim dhe më pas u konsiderua si “ndjekës”, simpatizant i Partisë Naziste. Kompaninë ia kaloi dhëndrit, Eugjen Holit.
Hugo ndërroi jetë më 9 gusht të vitit 1948, në moshën 63 vjeçare, në Metzingen.
Kompania i rezistoi kësaj periudhe, në të cilën prodhonte ende veshje ushtarake dhe në vitin 1950, kompania nisi të prodhonte kostume për meshkuj. Në vitin 1969 Eugjeni i la kompaninë 2 bijve të tij, Jokenit dhe Uvit. Ata janë formësuesit e asaj ç’ka kompania Hugo Boss përfaqëson sot. Ata e shtrinë ndikimin e saj në nivele të jashtëzakonshme.
Sponsorizimi i Niki Laudas (garues në Formula One) e më pas i skuadrës së Meklarenit ndikoi në rritjen e shitjeve të kompanisë, pra duke qenë një formë eficente reklamimi. Në vitin 1984, Hugo Boss hapi linjën e saj të parfumeve, në 1989 linjën e syzeve, në 1997 linjën e difuzuar për femra dhe meshkuj dhe në 2006-2007, linjën e veshjeve për fëmijë. Disa nga fytyrat që kanë reprezentuar këtë kompani janë: Kris Hemsuorth, Zherard Batler dhe Zak Efron.
'Hugo Boss' ka rreth 6100 pika shitjeje në 124 vende.Në vitin 2009, BOSS Hugo Boss ishte segmenti më i madh i kompanisë, dhe përbënte 68% të të gjitha shitjeve. Pjesa tjetër plotësohet nga BOSS Orange me 17%, BOSS Selection me 3%, BOSS Green me 3% dhe HUGO me 9%. Kompania sot ka një gamë të gjerë të veshjeve, aksesorëve, këpucëve dhe parfumeve.
Below, you can see a chart of the company's annual revenue from 2001 to 2021. In the year it left behind the company had annual revenue of $ 2.79 billion.
Data taken in part from "Study on the Company`s History"
Politiko.al
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