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The 2026 World Cup takes over the screens, breaking viewership records

Politiko 2026-06-23 13:59:22

The 2026 World Cup takes over the screens, breaking viewership records

The 2026 World Cup has kicked off with a huge global buzz, attracting hundreds of millions of viewers worldwide in the opening days of the tournament. Preliminary data shows that interest in the World Cup hosted in the United States, Mexico and Canada has exceeded expectations, with new audience records in some of the biggest sports markets.

Over 50 million people watched the matches in the three host countries in the first weekend alone. In Asia, Japan recorded record numbers thanks to the performance of its national team, while in China hundreds of millions of citizens tuned in to broadcasts of the first matches.

Enthusiasm was also high in Europe. In the United Kingdom, the opening match was watched by millions of viewers, while in Nordic countries such as Norway and Sweden, extraordinary audience levels were recorded, involving almost the entire active television audience.

In the Americas, the matches between the national teams of Mexico, Brazil and Canada attracted record audiences. Canada in particular recorded the most watched broadcast of the national team ever, while in the US the first matches broke records for both English and Spanish language broadcasts.

According to FIFA, these are preliminary figures, but they confirm that the 2026 World Cup has begun with extraordinary interest and has the potential to set new records in the history of global sporting events.

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