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British media: The tourist boom has cemented Albania, it is eclipsing the spectacular landscapes
Tourism, which the Prime Minister defends with great fanfare, does not only bring an influx of tourists that do not always translate into income. The negative effects have been pointed out by the British magazine "Metro".
In a report prepared by journalist Alice Murphy, the southern coast of Albania is considered the "Maldives of Europe".
The journalist, who traveled to our country with her friends, writes that the wooded hills along which they pass are "eclipsed" by huge buildings.
"But as we approach this Instagram-famous piece of paradise, the buildings grow thicker and faster - mushrooming into a mass of high-rise hotels dotting Saranda's horseshoe-shaped bayfront," writes the journalist. in the prepared report.
According to her, an unprecedented increase in tourism is causing a storm of construction that "threatens to obscure the spectacular landscape that this small Balkan country offers. It's hard to enjoy a view that's dwarfed by a concrete jungle.”
A double-edged sword
Travel expert Nausheen Farishta tells me that the tourism boom in Albania is a double-edged sword.
“On the one hand, it's bringing much-needed opportunities to local communities,” says the founder of Globe Gazers. "But we cannot turn a blind eye to the challenges that come with this rapid growth."
Albania welcomed 7.5 million international arrivals in 2022 and 10.1 million in 2023, according to UN Tourism data. And this trend is only growing.
At the beginning of this month, the local news website Kosova Press published an article with the title "Albania is invaded by foreign tourists". It reported that Prime Minister Edi Rama had announced that 4.5 million foreign visitors had visited the country in the first six months of 2024 – a 34% increase on the same period last year.
There's even a Reddit thread dedicated to the issue, with the ominous title "The Consequences of Mass Tourism in Albania."
It's a remarkable turnaround for what was once one of Europe's most isolated nations; a country that only opened its doors to foreign visitors when communism fell after four decades of dictatorship in 1991.
But the overcrowding, overbuilding and resulting damage were evident when I visited Albania in June with two of my oldest friends.
An affordable paradise
We were on a girls trip, lured by the glamorous story and viral videos of the turquoise waves and pristine white sand.
Një mori faqesh në internet për udhëtime na dhanë arsye të mjaftueshme për të rezervuar pushime në vendin e Evropës Jugore që kufizohet me Malin e Zi, Kosovën, Maqedoninë e Veriut dhe Greqinë: 400 km vijë bregdetare e mbushur me plazhe të bukura, vende të trashëgimisë botërore të UNESCO-s, mikpritje e ngrohtë dhe mot me diell.
Si miliona të tjerë, edhe ne jemi tërhequr nga çmimi. Apartamentet buzë plazhit në qytetet turistike të njohura mund të merren me qira për më pak se 20 £ në natë dhe nuk është e pazakontë të gjesh një vakt të plotë me pije (kishim oktapod dhe mojito) për pak më shumë se 15 £.
Fluturimet janë gjithashtu jashtëzakonisht të përballueshme, me Ëizz Air që ofron tarifa nga Londra në Tiranë nga 58 £ në një drejtim.
Shqipëria ka atraksione në majë. Por, ndërkohë që ishte emocionuese të eksplorosh muzetë dhe baret e modës të Tiranës, dhe padyshim e këndshme të rrije në shtretër kabane përgjatë Rivierës, do të ishte gabim të mos theksohej se sa i mbindërtuar në mënyrë kronike është bërë ky vend i bukur.
'Befasues' i mbipopulluar
Jenoa Matthes, një eksperte e udhëtimeve në roaming që shkruan udhërrëfyes lokalë për destinacionet evropiane, më thotë se ishte befasuese të dëshmoja se sa të mbushura ishin bërë plazhet në qytetin bregdetar të Durrësit.
Nuk patëm kohë për të shkuar në Durrës, destinacioni më i njohur i plazhit në Shqipëri rreth një orë në perëndim të Tiranës.
Por shumica e plazheve që vizituam në Sarandë dhe Ksamil ishin më të ngarkuara se çdo plazh që kam parë ndonjëherë. Shezllonet e ngjitura kokë e këmbë, duke mbuluar çdo grimcë rëre të disponueshme… nuk ngjall saktësisht pushimin dhe relaksimin që mund të lidhni me një destinacion të stilit "Maldives".
Ndihej klaustrofobike të shtrije peshqirin tënd fjalë për fjalë një centimetër nga ai i një të huaji, nën hijen e apartamenteve të bllokut të erës të mbushura aq fort, sa secila dukej sikur po rritej nga fqinji i saj. Plazhi i Podës në Ksamil, vendosja e dhjetëra klipeve virale të TikTok që e shpallin atë ‘parajsë’, ishte aq i mbushur me njerëz dhe karrige, saqë u larguam pas më pak se pesë minutash.
"Ata me të vërtetë duhet të kishin filmuar pamjen 360", tha një nga miqtë e mi.
Dhe nuk mund të mos mendoja për këtë për kohëzgjatjen e udhëtimit tonë.
Kudo që shkuam – plazhe idilike, bare verërash në majë kodrash, restorante që shërbenin ushqim deti të klasit botëror – më kapi mendimi për t’u ulur me ministren e turizmit të Shqipërisë dhe për t’i lutur që të frenonte valën e komercializimit të shpejtë.
Shkatërrimi i qyteteve
Pasojat e viteve të mbiturizmit po tronditin Evropën këtë verë, pasi protestat antituriste mbushin rrugët e qyteteve kryesore spanjolle dhe demonstratat i detyrojnë anijet e lundrimit të ndryshojnë kursin.
Në Barcelonë, vendasit kanë marrë përsipër të derdhin turistët me pistoleta uji. Në fillim të këtij viti, demonstruesit në Ishujt Kanarie madje organizuan një grevë urie në shenjë proteste ndaj rritjes së numrit të pushuesve.
Cities including Vienna, Berlin and Barcelona have placed restrictions on rentals, meaning owners can only rent to tourists for a limited period each year. But while many destinations are withdrawing from tourism, Albania is moving towards it, with stifling.
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